Global Branding Advisory Committee
I am pleased to invite you to join the Global Branding Advisory Committee (GBAC), an exciting initiative which will play a vital role in defining our Brand Story.
For more than a century, we have generated recognition by developing game-changing technologies that meet the highest requirements in the market.
We have proved that creating 'smart' solutions is within our DNA. But what is the story behind our brand? What can customers expect when they buy and use Bostik Smart adhesives products?
Uncovering the Brand Story
Together with the other members of the Global Branding Advisory Committee you are starting a six-month journey to bridge the gap between our internal identity and the external image.
Bostik relies on your knowledge to:
- identify the goals
- identify the pains of our key stakeholders
- build the fundamentals of the brand story and future communications.
You have been recommended as a member by Bostik’s executive team and this is your personal invitation to the kick-off session, the first step of the journey. The event will take place in Colombes, Paris, the 13th and 14th of June.
I trust that you share the same levels of enthusiasm and excitement about the branding opportunities ahead and the Global Branding Team will look forward to working with you.
C&C Global Director Consumer
Please click the ‘agenda’ tab for detailed agenda.
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Thursday 13th and Friday 14th of June at the Paris office. (Timetable in CET time)
Day 1 - Defining the identity
|14.30||Welcome and introduction team members|
|16.00||Project goals and roadmap|
|16.30||Session II agenda for the next day|
|16.45||End of session|
Day 2 - Positioning the brand
|09.30||Workshop brand positioning part I|
|11.00||Short (coffee) break|
|11.15||Workshop brand positioning part II|
|13.00||Challenge game: Brand Memory|
|13.30||Mini workshop communications themes|
|14.30||Next steps and responsibilities|
|15.00||Small drink and end of session|