Global Branding Advisory Committee
It has been some time now since we, as Global Branding Advisory Committee (GBAC), made the first step into the journey to uncover the Bostik brand story.
During a total of three fruitful kick-off sessions, we have thoroughly discussed Bostik's core values, promise, goals and beliefs together, which has provided very valuable input for the creation of our brand story and communications framework. I would like to use this opportunity to once more thank you for your commitment and contribution as a member of this unique Bostik project team.
Revealing the brand story
As explained during the kickoff sessions, the first phase of our project will be concluded by a presentation of the brand story and basic communications framework. Therefore, I am pleased to invite you to attend the presentation of this story and framework to the GBAC team during a two-day session on September 12 and 13, 2019. The first day will feature the presentation of the concept, whereas during the second day, we will dive deeper into the various needs of our many stakeholders to be able to create stakeholder-specific messages within our framework. You will find the complete agenda for the two days below.
We are looking forward to your presence and the same levels of enthusiasm and excellence as we have experienced during the previous sessions!Best regards
C&C Global Director Consumer
Please click the ‘agenda’ tab for detailed agenda.
AgendaAdd to your agenda
|14:00||Welcoming and brief lookback at project fundamentals|
|14:15||Presenting the key take-aways of the debriefing|
|14:30||Developments after the sessions and debriefing|
|14:45||Project roadmap and current phase|
|15:15||Presentation of the brand story|
|16:15||Feedback and discussion on the brand story|
|17:30||End of session|
|09:00||Introduction to project phase 2a|
|09:30||Mini workshop: Mapping stakeholder needs within the Customer Journey|
|10:45||Group sessions (BU interviews)|
|13:15||Discussing similarities (interactive session)|
|15:00||Recap and closing session|