Global Branding Advisory Committee
I am pleased to invite you to join the Global Branding Advisory Committee (GBAC), an exciting initiative which will play a vital role in defining our Brand Story.
For more than a century, we have generated recognition by developing game-changing technologies that meet the highest requirements in the market.
We have proved that creating 'smart' solutions is within our DNA. But what is the story behind our brand? What can customers expect when they buy and use Bostik Smart adhesives products?
Uncovering the Brand Story
Together with the other members of the Global Branding Advisory Committee you are starting a six-month journey to bridge the gap between our internal identity and the external image.
Bostik relies on your knowledge to:
- identify the goals
- identify the pains of our key stakeholders
- build the fundamentals of the brand story and future communications.
You have been recommended as a member by Bostik’s executive team and this is your personal invitation to the kick-off session, the first step of the journey. The meeting will take place by PolyCom at the Bostik Milwaukee office the 7th of June.
I trust that you share the same levels of enthusiasm and excitement about the branding opportunities ahead and the Global Branding Team will look forward to working with you.
C&C Global Director Consumer
Please click the ‘agenda’ tab for detailed agenda.
Kick-off session for June 7th at the Milwaukee officeAdd to your agenda
The meeting will take place using PolyCom to connect with our Europe team. (timetable in CDT time).
Defining and Positioning the brand
|09:00||Brief introduction members|
|09:15||Project outlines and goals|
|09:30||Pitches “What is your brand story?”|
|10:00||Input assessment and recap|
|10:45||Positioning our brand; Communicative history, Core brand aspects , Brand essentials, future direction and ambition.|
|11:30||Mini workshop creating a communication theme; from positioning to strategy|
|12:15||Next steps of the brand journey and your engagement|
|12:30||Questions and feedback|